University: Beijing Jiaotong University, Beijing, China
Brand Design,Environmental Branding
Sodexo Peru Offices
The aim of this environmental branding project was to transform the former brand identity into a more dynamic one that reflects the spirit of the Sodexo Group in every part of the office. The new branding should not only resonate with employees and create a motivating work environment that encourages creativity and teamwork, but also retain the original brand logo and its basic guidelines. With a focus on the company’s motto of “making people happier in their workplace”, a playful graphic system was created. Contemporary graphics and icons, including emoji-inspired ones, were used to highlight the value of teamwork and happiness as the key focus of the company services.
参与人士
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Client:Sodexo Peru, Lima, Peru
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Design:Amigo Invisible Studio, Lima, Peru