Food Packaging

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The link to nature is a key element of this packaging concept for premium snacks. In tune with the brand’s nature-oriented approach, plant shapes and light-coloured wood in the outer packaging reference the natural source of the dried fruit and nuts. The bright shade of orange used in the carrier handle on the box is an eye-catcher, while the cut-out shapes give an enticing glimpse of the snack tins inside. Featuring an animal motif with an elaborate graphic design, each tin reflects the value of the product and offers the possibility of immediate emotional attachment.

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  • Client:
    COFCO, Beijing, China
  • Design:
    Beijing Perfect Point Design, Beijing, China
  • Project Team:
    Jeff Wu (Creative Direction) Yao Li (Graphic Design) Juanying Zheng (Graphic Design)
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