University: China University of Technology, Taiwan, TESTETSTST, Taipei city, Taiwan TEst
Packaging
SAS Scandinavian Airlines Cube
With the guideline of sustainability, this concept seeks to create added value for the packaging of on-board meals. The cubical box does not take up much space on an aeroplane table. The cutlery is integrated in the lid and rolled in a napkin made from recycled tissue. The FSC-certified cardboard items deliver the same technical capabilities, strength and efficiency as plastic but exude a natural warmth. In addition, the minimal print of the box facilitates composting. It also effectively communicates the message of getting back to basics.
参与人士
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Client:SAS Scandinavian Airlines System, Stockholm, Sweden
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Design:deSter Hoogstraten, Belgium Bold, Stockholm, Sweden