Brand Design,Key Visuals

Passion for Health: Pure Joy in Life

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The brand identity of Samsung Bioepis is influenced by the aspiration to provide patients with a positive product experience and thereby improve their quality of life. Based on this, a brand design was developed with colourful key visuals that has a positive impact on viewers’ state of mind. Taking inspiration from the moments of joy that nature brings, the brand design concept of “Passion for Health: Pure Joy in Life” came to life. Organic shapes were used to evoke feelings of peace often felt in nature, while the colour coding facilitates product differentiation.

Red Dot

参与人士
  • Client:
    Samsung Bioepis, Incheon, South Korea
  • Design:
    Interbrand Seoul Seoul, South Korea Samsung Bioepis, Incheon, South Korea
  • Project Team:
    Interbrand Seoul: Uzin Hwang (Creative Director) Hajin Jung (Design Director) Namgyu Kim (Designer) Jackie Lim (Designer) Jiwon Lee (Designer) Juyoung Kim (Designer) Yeeun Kim (Designer) Jeongmin Lee (Designer)

    Samsung Bioepis: Nayoung Kim (Designer) Jiwon Lee (Designer) Uisin Kim (Designer)
Passion for Health: Pure Joy in Life
Passion for Health: Pure Joy in Life

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