Beverage Packaging

MTN DEW – A Can Has No Name

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There are many fans who love MTN DEW as well as the drama series Game of Thrones. Ahead of the last series, programme provider HBO challenged fans and brands alike with the question of what they would do for the throne. One outcome of this challenge is this limited edition of 9,000 cans which do not name the manufacturer or feature a visual identity. Instead of the iconic logo, the neon-green colour and the distinctive shards and splints, the can is designed just in white with the names of some of the characters from the series.

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  • Client:
    PepsiCo, New York, USA
  • Design:
    PepsiCo Design & Innovation, New York, USA
MTN DEW – A Can Has No Name

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