Mercedes-Benz Fair Stand GPEC 2020

The design intention of this booth at the GPEC 2020 trade fair in Frankfurt am Main, Germany, was to highlight the role model function that police play in society and to outline how they may best fulfil this function by using a variety of innovative, ecologically compatible vehicles. The idea of the stand was to attract the visitors’ attention directly when they step into the hall and have them enveloped in a catching sight that points out the special features of the utility vehicles. The role of the architecture and graphic design was to underline this very effect. The structural elements from the floor over the walls to the ceilings, as well as all graphic elements, were in full alignment.