Cosmetics Packaging

MEIQINA

The packaging design for this brand of hair colour cream focuses on a direct approach to a predominantly young target group in China. As young people like to change their hair colour to create various fashionable styles, the packaging design intends to make them fall in love with this start-up brand. The design uses geometric graphics to define various characters and hairstyles. Bright, eye-catching colours were chosen to make the packaging particularly appealing to young and creative people.

Red Dot