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Audio Branding
Mastercard x Domino Saints – Project Sonido
The first brand in the financial sector to go global with their Sonic Identity, Mastercard’s Sonic DNA is heard across platforms. Now Mastercard is taking sonic branding to a new frontier, making a game-changing impact on the music industry due to the collaboration with Puerto Rican Urban-Pop duo Domino Saints.
参与人士
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Client:Mastercard, Miami, USA
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Design:amp, Munich, Germany
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Project Team:amp: Michele Arnese (Founder/CEO) Vijay Iyer (CEO/Strategy & Client Management – amp US) Patrick Kattoura (Artist Services) Cem Bayazit (Artist Services) Al Miseri (Production Supervisor)
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