Food Packaging

Like a bird

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This packaging design for cereal grains, such as special kind of rice or quinoa, focuses on a health-conscious group of consumers who watch their figure and eat “like a bird”. Interpreting this turn of phrase literally, the packaging provides the relevant look with a graphic bird motif in bright colours. The spout of the cardboard box also opens like a bird’s beak. By consistently exploiting similarities, a convenient packaging solution is created which stands out on the supermarket shelf with a good pinch of humour.

Red Dot

参与人士
  • Client:
    LLC Polezzno, Moscow, Russia
  • Design:
    OTVETDESIGN, Saint Petersburg, Russia
  • Project Team:
    Vladimir Fedoseev (Creative Director) Arina Yushkevich (Art Director)
Like a bird

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