Food Packaging

Hokkaido Mackerel

返回 Download

In Japan, it is customary to give gifts to close friends when the season changes. This design for tinned mackerels turns what is normally a cheap, commonplace product into a luxury gift item. The product’s image is transformed by using, for example,“washi”, a high-quality Japanese paper, for the label of the tin. Japanese gold foil embossing is used for the typography, developed in consideration of production lines and costs. It gives the containers a sophisticated, premium appearance in analogy to the claim to design a mackerel tin which looks like a piece of jewellery.

Red Dot

参与人士
  • Client:
    Norfre Foods Co., Ltd., Hokkaido, Japan
  • Design:
    omdr Co., Ltd., Tokyo, Japan
Hokkaido Mackerel

Others interested too