Brand Design Relaunch

GROHE SPA

The manufacturer revitalised its GROHE SPA collection with a new brand identity, a new story and entirely new products, developing it into a dedicated premium bathroom line. The uniqueness of the collection is underlined by the progressive brand design. The signet of the concise word and figurative mark is reminiscent of abstracted waves on water. In addition, the bilingual claim “Sanus per Aquam / Health Through Water” refers to the trend of furnishing the home bathroom as an oasis of wellness. The layout concept with its simplicity and clear focus provides ample space to present GROHE SPA products and key visuals alike.

Red Dot

参与人士

Client:

Grohe AG, Düsseldorf, Germany
Design:

KW43 Branddesign, Düsseldorf, Germany LIXIL Global Design Team, Düsseldorf, Germany
Project Team:

GROHE Brand Team