The independent hip-hop crew Too Many T’s from South London – locally recognised for their lyrical skills, creative music videos and live performances – wanted to revert to the common way of “featuring” an already famous guest artist, in order to take a next step towards a bigger audience. They chose one of the most famous voices worldwide: Alexa, the voice assistant by Amazon, present in homes around the globe. “Featuring Alexa” is the world’s first song in collaboration with an AI voice. The crew event went on a “virtual world tour” with it and reached 28 million people in 37 countries.
参与人士
Client:
Too Many T’s Ltd., London, United Kingdom
Design:
Serviceplan / Plan.Net, Munich, Germany
Global Chief Creative Officer:
Alexander Schill
Creative Direction:
Franz Roeppischer
Lorenz Langgartner
Art Direction:
Saurabh Kakade
Pedro Gropo
Artist / MC:
Standaloft
Too Many T’s
Leon Rhymes
Too Many T’s
Artist / DJ / Production:
Savage Henry
Music Supervision:
Henan Wensink
Henan X
Film Direction:
Robin Karow
Director of Photography:
Christoph Werner
Film Editing:
Marie Kobylka
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