Corporate Design

erenja

Newly launched by GELSENWASSER AG, erenja is a brand that provides green electricity, natural gas and district heating. With the syllable “Ja” (yes) in its name, erenja positions itself as an optimistic brand that exemplifies the transition to eco-friendly consumption. The joyful affirmation of new energy solutions is expressed by the stimulating colour palette featuring neon green as the key colour. The handwriting-like typography gives the logo a personal touch. The corporate design stands out positively from the competition and attracts attention through the bright green used on the brand’s stationery and advertising materials.

Red Dot

参与人士

Client:

Gelsenwasser AG, Gelsenkirchen, Germany
Design:

31M Agentur für Kommunikation GmbH, Essen, Germany
Project Team:

Daniel Bürger (Creative Direction) Timo Leßmöllmann (Art Direction) Dieter Rehmann (Project Management)