University: Beijing Jiaotong University, Beijing, China
Brand Identity
DonHa
DonHa is a technology-based enterprise that mainly focuses on smart wearable devices. The full name of the brand and its main letters are used as the key elements of the brand design. Thus, the signet features the letters “DH” in contemporary lines. The broad application of black and white, complemented with yellow to highlight more detailed information, not only increases its visibility, but also fulfils the company’s goal to differentiate itself from the conservative impression of the industry through direct and contemporary brand communications.
参与人士
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Client:Shenzhen Do Intelligent Technology Co., Ltd., Shenzhen, China
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Design:XIVO Design, Shenzhen, China
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Project Team:Xicheng Yin (Designer) Yinan Lyu (Designer) Ruiyi Chen (Designer) Min Wei (Designer) Tianguang Zhong (Designer)