“No matter which meal you are having, we hope our lunch box can become a part of your journey.” This is the core concept for a bento box brand geared especially towards those travelling by train. Typical Taiwanese meals are offered in order to familiarise tourists with the country through its dishes. The menu is designed with colour illustrations in the local language as well as in English in order to avoid any difficulties understanding the content. The meals are packed in boxes which show illustrations of various ingredients. A carrier for several boxes, designed like a shopping bag, also has a space for chopsticks.
