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DAOL Digital Bank Fi – Money Perfume

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In 2022 the DAOL Digital Bank Fi created a luxurious fragrance called Money Perfume to increase brand awareness. With a flacon design that resembles banknotes, it became a collector's item and enabled the bank to make a strong impact in the cosmetics and perfume industry.

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参与人士
  • Client:
    DAOL Savings Bank, Seoul, South Korea
  • Design:
    INNOCEAN, Seoul, South Korea THE SQUAD, Seoul, South Korea
  • Project Team:
    INNOCEAN: Jung A Kim (Head of Advertising) Geum Byul Bae (Creative Direction) Tae Hwan Lee (Creative Direction) Cho A Kim (Art Direction) Wi Seo Kwon (Art Direction) Soo Hyeon Son (Copywriter) Un Seon Park (Copywriter) Seon Jeong Min (Account Director) Yoon Soo Park (Account Management) Yoon Kyung Lee (Account Management) Sang Woo Kim (Account Management) Hye Rim Byun (Account Management)
DAOL Digital Bank Fi – Money Perfume

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