Packaging

Coffee Beans

In accordance with the “seed power” product concept, this packaging design, developed for the Chinese coffee brand metopia, draws attention to the single origin of the coffee beans as a special quality and product feature. The individual pods, made of food-grade plastic and shaped like a single coffee bean, come in different colours to indicate the country of origin of the beans inside. The 16-gram quantity per pack ensures the greatest possible freshness, ease of transport and allows users to make coffee without having to first weigh the beans.

Red Dot

参与人士

Client:

Shanghai Qiongqi Enterprise Management Co., Ltd., Shanghai, China
Design:

Shanghai Mengji Design Consulting Co., Ltd., Shanghai, China
Project Team:

Xia Xu (Creative Direction) Lian Ning (Project Management) Chen Jing (Designer) Chen Yiwen (Designer)