Corporate Identity

Carrot Direct Insurance

In order to effectively appeal to a young target group, the corporate design of the South Korean insurance company exudes a great sense of style. In keeping with the company name, the key visual shows a carrot as a distinctive element of the overall appearance. The colour scheme juxtaposes a vibrant orange with a strong blue, creating a high degree of brand recognition. A friendly visual language explaining the different insurance products with distinctive illustrations helps users select and conveniently take out the right insurance online.

Red Dot

参与人士

Client:

Carrot General Insurance, Seoul, South Korea
Design:

Interbrand Seoul, Seoul, South Korea
Project Team:

Uzin Hwang (Creative Director) Hajin Jung (Design Director) Namgyu Kim (Brand Designer) Hyo Jung Lim (Brand Designer) Juyoung Kim (Brand Designer) Yeeun Kim (Brand Designer) Jeongmin Lee (Brand Designer)