Rebranding

Bekaert

In a product-focused market, the rebranding by Interbrand uses the custom-designed colour "Bekaert Orange" and a specially developed typography to signal Bekaert's transformation into a brand with a distinctive identity.

Red Dot

参与人士

Client:

Bekaert, Zwevegem, Belgium
Design:

Interbrand GmbH, Cologne, Germany
Project Team:

Interbrand GmbH: Eva Olk (Creative Lead) Romina Töllner (Graphic Design) Sofia Lu Xia (Graphic Design) Cameron Tait (Graphic Design) Christoph Meyer-Roscher (Graphic Design) Jens Grefen (Creative Direction) Fabienne Duschak (Strategic Consulting) Selina Meinhard (Account Management)