Why Are You (Not) Creative?

Accompanying the release of his second film, this website presents the work of director, author and producer Hermann Vaske, who has been interviewing people about their creativity for 30 years. The website shows snippets of interviews featuring insights from creative minds, not merely as plain video statements but as an experiential creative journey. Particular emphasis was placed on the navigation and scrolling mechanics. Scrolling up leads to a creative insight, while scrolling down shows the viewer an example of non-creativity. In this way, the website demonstrates how being creative and being non-creative are two sides of the same coin, and how a creative life is all about navigating through these ups and downs.