Digital Campaign

Welcome to Samsung Town

During the IFA 2019 trade fair in Berlin, this digital campaign attracted visitors’ attention by offering them various interactive experiences. Under the banner “Welcome to Samsung Town”, visitors were invited to use an app of the same name to become members of this event. They could take selfies and choose their own avatars, which were relayed in real time to the huge interactive media wall at the Samsung stand. Furthermore, participants could view the entire stand using the AR Observatory, which provided the products’ locations and information through augmented reality.

Red Dot