University: Chaoyang University of Technology, Taichung, Taiwan
Christmas ID
Was ist Deine Geschichte?
In its 2019 Christmas campaign, ARD made a plea for solidarity, raising the question “Was ist Deine Geschichte?” (What’s your story?) and focusing on what is especially important at Christmas: the community. For the main clip, 300 people from all over Germany were invited to sing a song especially written for this event while standing on stages arranged as a map of the country. The video premiered on the first of December 2019, just before the evening news, and was aired on all other ARD channels and social media afterwards. It was accompanied by portrait stories featuring individual singers, all linked by the song. The invitation to sing along and participate gave rise to a variety of contributions.
크레딧
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Client:ARD Design und Präsentation, Munich, Germany
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Design:Luxlotusliner, Munich, Germany
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Project Team:ARD Design und Präsentation: Henriette Edle von Hoessle (Head of ARD Design and Presentation) Werner Mayer (Art Director)
Luxlotusliner: Gabi Trojan-Madračević (Creative Director) Tatjana Živanović-Wegele (Executive Producer) Nadja Doth (Post-Production Supervisor)
Keno Langbein (Songwriter) Dominik Giesriegl (Music Composer)
Moland Film: Asger Leth (Film Director) Christian Bévort (Film Producer)
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