Packaging

TOYKON

The TOYKON is a toy figure which can be coloured in as many ways as desired. The aim was to create a packaging design which would clearly convey the purpose of the Toykon and appeal to potential customers. Therefore a literal interpretation of the product slogan “create your own art” was pursued which resulted in a creative reproduction of the drawn figure. The artwork was carefully chosen to stimulate the user’s imagination without limiting his or her own creativity. The playful use of different typographies and illustrative elements further underscores the creative nature of this product.

Red Dot