Beverage Packaging

She De – Da Cheng

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The name of this liquor refers to a person or a thing that excels in a certain area. Therefore, the packaging design features illustrations of great Chinese philosophers such as Confucius and Mencius. Detailed depictions cover the bottle as a graceful pattern, conveying an impression of tradition and craftsmanship. The outer packaging showcases the bottle by allowing it to shine through the glass in a mysterious way. The transparent container resembles an ancient bamboo slip so that consumers can feel the charm of Eastern culture from the very first glance.

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  • Client:
    Shenzhen Lingyun Creative Packaging Design Co., Ltd., Shenzhen, China
  • Design:
    Shenzhen Lingyun Creative Packaging Design Co., Ltd., Shenzhen, China
  • Project Team:
    Xiongbo Deng (Creative Direction) Xing Liu (Illustration) Hui Li (Illustration)
She De – Da Cheng
She De – Da Cheng
She De – Da Cheng
She De – Da Cheng

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