University: Chaoyang University of Technology, Taichung, Taiwan
Online Clip
Röben Kaleidoscope
Creativity is the important starting point of every project. However, the journey from idea to implementation is a long one. Inspired by the motto “You’ve got the idea. We’ve got the brick”, an online campaign for the German ceramics company Röben was created to encourage architects to adhere to their creative ideas. The clips show complex, kaleidoscopic architectural images which keep forming into new geometric patterns. Amidst all this activity we see the products of the brand, providing inspiration and bringing the abstract world of creativity to life.
크레딧
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Client:Röben Tonbaustoffe GmbH, Zetel, Germany
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Design:Kopfkunst, Agentur für Kommunikation GmbH, Münster, Germany
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Project Team:Simon Hattrup (Creative Direction) Florian Zimmermann (Senior Art Direction) Jens Kallfelz (Strategic Planning) Dirk Knepper (Production) Christoph Lojak (Web Design) Dennis Harwardt (Animation Design) Marc Fielers (Text)
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