Brand Design

Peng Stars

The Peng Stars swimming school was founded by former world champion swimmer Wu Peng. His educational concept involves getting parents to accompany their small children during swimming lessons. Thus, the playful brand design is inspired by the close bond between parents and children. The logo shows two overlapping whales that emphasise the close parent-child relationship. The dark blue represents professionalism, while the light blue stands for water and freedom. The combination of the two brand colours signifies the harmonious co-existence of these two aspects. Additional design elements further underline the child-friendly brand image.

Red Dot