Miyabi Brand Experience

The new website of the German manufacturer Zwilling, renowned worldwide for its high-quality knives and premium kitchenware, was aimed at digitally transforming the umbrella brand and its sub-brands, providing a quick overview of all products, yet still retaining individual brand worlds with all their facets. Miyabi knives follow up on the tradition of Japanese swords, which are known for their unique sharpness and elegance. These two values were impressively translated into a visual language, and the brand world was closely integrated with the online shop through targeted links and a uniform information architecture to ensure an overall smooth e-commerce experience.