Computer Animation

Feel Better, Do Better

How can ergonomics be translated into a graphic language which is simple, vibrant and youthful? That was the challenge this project sought to address for the launch of a range of ergonomic devices by Logitech. The solution consists of various static and animated 3D characters to present different key topics. The focal point of the design was to make these characters easy to distinguish. Morphological aspects played just as important a role as the styling of the figures. In a direct reference to the brand logo, in which the letter “g” is partially invisible, the characters have no midsection.

Red Dot