Beverage Packaging

Ehinger Kraftrad – The Archaeologist

Ehinger Kraftrad is a motorcycle custom shop specialised in rebuilds of vintage motorcycles from the 1930s and 1940s. This crafted gin is bottled together with original parts from the old machines, with each bottle label telling the story of the part’s origin. Dubbed after the founder’s nickname “The Archaeologist”, the gin comes in the three Harley-Davidson-inspired flavours of “Flathead”, “Panhead” and “Knucklehead”. Entirely handmade, the packaging consists of materials that were already used in the 1930s and 1940s, from the custom-made clear glass bottles to the original vintage machine parts welded on stainless-steel sockets.

Red Dot

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Client:

Ehinger Kraftrad, Hamburg, Germany
Design:

SERVICEPLAN GERMANY, Munich, Germany
Chief Creative Officer:

Alexander Schill
Executive Creative Direction:

Christoph Everke
Creative Direction:

Lorenz Langgartner, Franz Röppischer
Text:

Henrik Pfeiffer
Account Management:

Frederike Enk
Packaging Design:

Studio Oeding, Hamburg, Germany
Production:

Produktionsbüro Romey von Malottky, Hamburg, Germany Atelier Wolfrik Fischer, Munich, Germany

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