Packaging

Coffee Beans

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In accordance with the “seed power” product concept, this packaging design, developed for the Chinese coffee brand metopia, draws attention to the single origin of the coffee beans as a special quality and product feature. The individual pods, made of food-grade plastic and shaped like a single coffee bean, come in different colours to indicate the country of origin of the beans inside. The 16-gram quantity per pack ensures the greatest possible freshness, ease of transport and allows users to make coffee without having to first weigh the beans.

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Client:

Shanghai Qiongqi Enterprise Management Co., Ltd., Shanghai, China
Design:

Shanghai Mengji Design Consulting Co., Ltd., Shanghai, China
Project Team:

Xia Xu (Creative Direction) Lian Ning (Project Management) Chen Jing (Designer) Chen Yiwen (Designer)

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