University: SCAD Savannah College of Art and Design, Savannah, USA
Typeface
CHENGJIAN-Xin kai
Based on expertise drawn from more than 20 years of calligraphy, as well as the inspiration of traditional calligraphy, this font design is a round-up of various periods in the history of representative calligraphers’ instructions in essence. Reflecting the requirements of current printing technology and graphic design, the typeface merges a traditional style with contemporary design standards. By combining the essence of the work of each generation of calligraphers and removing the individual aspects of their writing styles, the emerging characters yield an evenly aesthetic, elegant overall appearance.
크레딧
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Client:FounderType Beijing Founder Electronics Co., Ltd., Beijing, China
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Design:Fojun Li Yanchen design (Shenzhen) Co., Ltd Shenzhen, China