Motion Graphics Design,Commercial

Casarte Stone Series Refrigerator

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The motion graphic design for this commercial featuring the Casarte Raw Gemstone refrigerator range gets across the principles of the premium brand: smart technology and Italian elegance. Starting with the rough stone surface of the exterior casing, the fridge materialises from pieces of rock in a bizarre landscape at the beginning of the clip. Various image effects, such as slow motion, close-ups and a camera flight through the interior of the fridge, are used to accentuate the technical highlights. At the end, the video shows the refrigerator in a high-end room to emphasise its aesthetic quality.

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