Cheil Germany
Health App, Virtual Reality Experience
#BeFearless
The virtual reality app #BeFearless was created for people suffering from the fear of heights. The app acts as a tool for users to overcome their fear at their own pace and can be used at home. #BeFearless is a self-training programme developed in collaboration with psychologists and VR experts. Users experience a wide range of situations, facing their fear in increasing levels. In a visual environment, they learn step by step how to deal with heights while the user’s heart rate and eye movement are analysed. After each completed level, the app provides personalised instant feedback.
크레딧
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Art Direction:Jinwoo Ryu
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Chief Creative Officer:Roland Rudolf, Wain Choi
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Client:Samsung Electronics, Schwalbach am Taunus, Germany
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Design:Cheil Germany GmbH, Schwalbach am Taunus, Germany, Cheil Worldwide, Seoul, South Korea
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Creative Direction:Guido Boehm, Stuart Mills
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Copywriting:Annika D’Ambrogio, Hayden Yu-Hyun Lee
