Orientation System
ABB’s new office in Kraków
The aim was to create a complete, easy-to-understand wayfinding system coherent with the existing brand guidelines for the new office of the company ABB based in Kraków, Poland. Another challenge was to adjust the design to the interior style and architecture. The solution was to create a system of easy-to-group signs that is both scalable and provides a unified look at a glance. The informational and directional signs have been generously designed to be clearly visible. They showcase a visual lightness so as to not dominate the space. After a test phase and one month of use in the office, and after soliciting the ABB team’s opinion, a few final adjustments were made.
크레딧
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Client:ABB, Kraków, Poland
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Design:Admind Branding & Communications, Kraków, Poland
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Project Team:Małgorzata Macuda (Project Manager) Karolina Pospichil (Creative Director) Michał Suska (Creative Concept) Andrzej Firlet (Graphic Design) Dawid Kułaga (Graphic Design) Marcin Głąb (Cooperation) Blank Studio (Cooperation)
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