Brand Design

1theK

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1theK (pronounced as WonderK) is the brand name of a K-pop distribution channel that connects South Korean pop stars with their fans by providing highly popular music contents. The brand name calls to mind a music wonderland where all music wishes can come true. Reminiscent of a dynamically flying flag, the logo is a symbiosis of the number “1” and the letter “K”. In combination with a variety of contrasting colours, the logo defines the entire brand world which, depending on the channel, is complemented by sub-brands such as Official and Originals. Each channel is characterised by various visual elements that appeal to its target audience.

Red Dot

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  • Client:
    Kakao M, Seoul, South Korea
  • Design:
    HuskyFox, Seoul, South Korea
  • Project Team:
    Doohee Lee (Creative Direction) Kiyoung Jung (Creative Direction) Taehee Lee (Strategic Planning) Yonghyeok Shin (Graphic Design) Heewon Kim (Graphic Design) Dahye Moon (Graphic Design)
1theK

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