The MUTABOR design agency has the desire to change, reflecting the meaning of its name. In addition to brand strategy consulting, the Hamburg-based creative team primarily focuses on digital innovation and on developing brand experiences that hold strong technical and visual relevance and have a lasting impact. The agency’s commitment to change is clearly evident in its concept for the virtual law firm web3lex. MUTABOR developed a brand presence for web3lex that incorporates the special features of Web3 in the design, and that uses elements such as AI-generated visuals to effectively demonstrate the extremely rich variety of the Web3 environment.
Red Dot about MUTABOR
web3lex specialises in consulting on AI-related IP rights, and we wanted to cite that visual language in this project.
Heinrich Paravicini
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WEB3LEX – The Virtual Law Firm
Issues related to blockchain, NFTs, metaverse and AI require specialised legal advice, which is what is offered by web3lex. For this virtual law firm, MUTABOR developed a brand identity that transfers the special features of Web3 to the design, for example, by using AI-generated visuals.
WEB3LEX – The Virtual Law Firm
web3lex, a virtual law firm, offers a Web3-oriented platform with a creative, AI-generated cross-media identity. Its logo, inspired by the paragraph symbol and the number 3, can be found in all applications, including NFT tokens.
WEB3LEX – The Virtual Law Firm
web3lex, a global virtual law firm, combines legal advice with the creative flair of Web3. Its cross-media identity – including event posters and a logo inspired by a paragraph symbol and the number three for Web3 – were generated using AI software and embody the Web3 style.