The Techno Creatives
Winners profile
Tradition and innovative spirit meet in the Swedish port city of Gothenburg, making it the perfect base for The Techno Creatives. The design agency sees itself as a driver of the digital revolution and specialises in the development of disruptive tech products that challenge the intellect. The Techno Creatives team developed an app for the boatbuilder RAND that allows owners to digitally access all of their boat’s vital data. It incorporates a whole host of personalisable features for a unique user experience. The RAND Owner’s App evaluates real-time data, providing boat owners with important status information about their watercraft. It also has a digital process control feature and enables the more environmentally friendly use of resources. The app thus makes using a RAND boat an uncomplicated and enjoyable experience, while promoting brand loyalty.
Interview with The Techno Creatives
Red Dot: How exactly does the RAND app make life easier for boat owners?
The Techno Creatives: The RAND Owner’s App ensures that owning a boat is a stress-free experience by eliminating the need for physical checks by the owner. The app provides real-time data on all important boat parameters, as well as information about location, maps and routes. So, it improves safety and convenience, and also promotes peace of mind.
What kind of data goes into the app, and how is it displayed?
The app integrates live data from IoT devices on board the vessel to provide real-time information on battery or fuel levels, the general status of the boat, engine running times and GPS location. Features such as an overview of the boat’s key data and its position, as well as easy access to help and support services, contribute to making boat ownership as hassle-free as possible.
How is the RAND branding reflected in the app design?
In the development process we focused on creating a native app for RAND boat owners. The look is influenced by RAND’s minimalist and nature-inspired brand design.
The app also allows users to personalise the experience. Why is it important to include certain emotional aspects in an app, even if it is primarily meant to be practical?
This feature enhances the overall user experience by adding a personal and sentimental element to the interaction with the app and the boat.