Beverage Packaging

Zui Jin Jiu

This design concept breaks with the notion of what traditional Chinese rice wine bottles are supposed to look like and, instead, conveys a strong feeling of modernity. Thanks to a minimalist concept, Zui Jin Jiu is presented in a fresh and contemporary yet stylish look. The bottle features a vocabulary of round shapes, and half of it is designed in one of four pastel shades. The cap echoes the respective colour used, creating a harmonious impression. The upper half of the bottle is transparent, allowing the consumer to see the content.

Red Dot