Packaging

YoungYoung

YoungYoung is the name of goat’s milk powder products made in the Chinese province of Yunnan. Since the regulating authority requires that the packaging of newly promoted infant milk must maintain consistency of visual elements, only the colour of the package and the number indicating the target age group are allowed to differ. In a bid to inject more life into the visual appearance despite these limitations, the packaging for YoungYoung is designed in three pastel colours. The central visual element is an illustration of an adorable baby dressed in a goat onesie sitting in a colourful world of joy.

Red Dot

Credits

Client:

Shenzhen Lingyun Creative Packaging Design Co., Ltd., Shenzhen, China
Design:

Shenzhen Lingyun Creative Packaging Design Co., Ltd., Shenzhen, China
Project Team:

Xiongbo Deng (Creative Direction) Xiaoyu Li (Design) Xing Liu (Illustration)