Client: Sichuan Fansaoguang Food Group Co., Ltd., Chengdu, China
Promotional Item,Packaging
XPERIENCE BOX
Eberl & Kœsel is a German manufacturer of high-quality print products. The Xperience Box is the company’s own marketing tool to show customers the difference between various types of packaging. The set consists of a main box and a further 14 sample boxes. The challenge was to create a concept that would not detract from the boxes’ construction or be so specific that customers would be unable to envisage their own design. The subtle colour scheme and the geometric patterns together create an aesthetic overall look. The three boxes made of Gmund Gold paper in the Oro shade of gold form the visual highlights of the range.
Credits
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Client:Eberl & Kœsel FinePrints, Altusried-Krugzell, Germany
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Design:Clormann Design, Penzing, Germany
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Project Team:Bettina Schulz (Text)