As part of a launch campaign, the film “Whenever, wherever” illustrated the possibilities of the first online stores for Audi used cars launched in 2017. The store allows customers to easily order a used Audi, make their payment and arrange delivery over the Internet. The film illustrates how the world of buying used cars has changed. Telling the story of a man who is choosing a used car at an Audi dealership – a dealership that is not located in any specific place – the film is based on the idea of featuring an unusual setting in which the main character’s daily routine unfolds within an omnipresent car showroom.
Credits
Client:
AUDI AG, Ingolstadt, Germany
Design:
thjnk Berlin GmbH, Berlin, Germany
Managing Director:
Stefan Schulte
Hendrik Heine
Creative Direction:
Siyamak Jung
Anne Isert
Art Direction:
Sophie Kearney
Copywriting:
Benjamin Waldt
Account Management:
Antonia Nooke
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