Client: Guangzhou Jinyi Film & Television Media Co., Ltd., Guangzhou, China
Art Installation
TYPO UTOPIA
“TYPO UTOPIA” is a large-scale art installation that shows the fascinating effect of typography, movement and sound on human perception. In a pitch-black room, it uses audiovisual means to transport visitors into the world of ideas of the Bauhaus. The interplay of typographic animations and a multidimensional soundtrack creates a unique emotional experience. Congenially visualising the content of ten quotations by famous Bauhaus representatives including Walter Gropius, Wassily Kandinsky and Paul Klee, the typographic designs reflect the thematic diversity of the Bauhaus universe. Fonts and symbols – sometimes hand-drawn, sometimes constructed – play with spatial illusions, as they float, dance, form a carpet of letters, grow or dissolve. Without additional visual material, emotional images are created from black and white, light, shadow and sound alone. Based on enthusiasm for the power, beauty and meaning of letters, the installation thus gives the letterforms a stage and offers a new approach to the Bauhaus.
Begründung der Jury
The “TYPO UTOPIA” installation literally draws visitors into its utopian design, which uses and stages typography in a completely new manner. Fully in the tradition of the Bauhaus, it takes little to achieve a lot, when quotes become spaces or words become films. The resulting spatial, visual and emotional experience is sensational and demonstrates the high level of craftsmanship of this installation.
Credits
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Client:Kunststiftung des Landes Sachsen-Anhalt, Halle / Saale, Germany
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Design:Sisters of Design, Anja Krämer und Claudia Dölling GbR, Halle / Saale, Germany
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Project Team:Alexander Nickmann (Sound Artist) Oscar Loeser (Technical Production), avk4 Clemens Kowalski (Technical Production), avk4
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