Beverage Packaging

Tsingtao White Beer

Tsingtao White Beer is sold in bottles and in cans. Their design centres around the manufacturer’s traditional coat of arms, with a new typeface to upgrade the appearance. An image of an ancient goddess adorns each side of the coat of arms, alongside references to brewing, such as hops, wheat or a master brewer. The imagery creates associations with freshness, aroma and the authentic taste of beer. The design combines the main colours of white and blue with a little red and gold. The bottle has a label around its neck, while the can features a blue pattern at its top end.

Red Dot

Credits

Client:

Tsingtao Brewery Co., Ltd., Qingdao, China
Design:

Shenzhen Tigerpan Packaging Design Co., Ltd., Shenzhen, China
Project Team:

Tiger Pan (Art Direction) Qian Chi (Graphic Design) Ping Yi (Illustration) Juanjuan Wu (Image Editing) Zhangkun Xie (Technical Direction) Krystal You (Project Management)