Retail Packaging

The Zen Concept Mechanical Watch

This packaging is inspired by Zen culture, just like the product it contains. The pattern of the outer packaging is designed to visualise three levels of awareness. Pressing marks represent the reality of the appearance of things, while the hollowed lines symbolise their inner reality and the filigree watch mechanism stands for the most essential core of things. In this way, the product is comprehensively linked to what Zen practitioners seek to perceive. The watch inside is showcased in a kind of booklet which, when opened, aesthetically unveils its finely coordinated details.

Red Dot