Corporate Sound Concept, Global Sonic Identity

The Sound of Mastercard

Mastercard created a holistic sonic identity, shaped to develop multisensory and emotional experiences across all its global audible touchpoints. It takes into consideration different platforms and environments, is flexible and adaptable. Inspired by sentiments of inclusion and trust, exclusive music and multiple sonic logos were developed in different tonalities in order to be able to tailor them to specific content. They are heard in physical brand experiences and at all points of sale, used for storytelling as well as for global campaigns to create moments of brand recognition.

Red Dot

Credits

Client:

Mastercard, Purchase, NY, USA
Design:

amp GmbH, Munich, Germany McCann XBC, New York, USA
Project Team:

amp: Michele Arnese (Creative Director) Karolina Namyslowski (Creative Team Lead) Vijay Iyer (Global Client Management Lead) Alexander Simmance (Music/Sound Design) Alessio Miseri (Production Supervisor) Patrick Kattoura (Creative & Artist Services Team Lead)

McCann: Veronica Bertran (Chief Client Officer North America) Pierre Lipton (Global Executive Creative Director) Oriol Bombi (Global Strategy Director) Adrian Botan (Global ECD McCann Worldgroup) Eric Johnson (Executive Integrated Music Producer)