As part of a rebranding, the Danish Broadcasting Corporation, known as DR, set out to create a holistic, unifying sound identity to extend across all of its brands, platforms and channels. The creative concept took inspiration from the legacy of “Danmarks Radio” and the role it has played in Danish music history. A short, two-note melodic motif with a distinct harmony was chosen to best match the two-letter brand name and reflect the instrumental flavour that is characteristic of Danish musical compositions. Brief yet memorable, the audio identity met the demands for best case integration in both visual and audible media productions.
Credits
Client:
Danmarks Radio, Copenhagen, Denmark
Design:
Unmute, Copenhagen, Denmark
Danmarks Radio, DR Design, Copenhagen, Denmark
Project Team:
Daniel Schougaard (Creative Direction)
Simon Kringel (Music/Sound Design)
Anders Thulin (Strategic Director)
Christian Rahbek Olsen (Art Direction)
Ida Juhl Larsen (Project Management)
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