The intention of the Tea House packaging is to create an interactive and sustainable dialogue with young consumers through the design of immersive scenes. By creating a sense of the transcendence of mist on the mountains, the act of opening the packaging gives the impression of entering a tea garden where tea is being picked. The design depicts charming people and the faint figure of a woman working in the tea fields. The aim is to convey the elegant atmosphere of leisure time, where one can enjoy a cup of tea in peace and quiet. The special house shape intends to establish and spread the brand vision.
Credits
Client:
ZRP Printing Group Co., Ltd., Zhongshan, China
Design:
ZRP Printing Group Co., Ltd., Zhongshan, China
Project Team:
Fuyin Li (Art Direction)
Xiaoqin Li (Artwork)
Pengli Li (Artwork)
Jiachao Chen (Photography)