Digital Experiential and AR Campaign
Ta(l)king Down the Invisible Wall
“Diskutier Mit Mir” (Discuss with me) is a non-profit chat platform for political dialogue. On the anniversary of the day the Wall came down, this Berlin-based start-up launched this AR experience for browser-based mobile environments as a way to tackle the ongoing polarisation and expression of hate in German society. Controversial comments from the web were transferred onto life-size AR installations of the Wall. The aim was not only to show the enormous opinion blockades on both sides, but also to offer a chance to overturn these invisible walls and bring people with different views and opposing opinions into direct conversation by triggering 1:1 chats.
Credits
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Client:Diskutier Mit Mir e.V., Berlin, Germany
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Design:Cheil Germany GmbH, Schwalbach, Germany
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Project Team:Cheil Germany GmbH: Nicolau Attallah (Art Direction) Trang Le Thu (Art Direction) Sabrina Lienig (Art Direction) Arnab Biswas (Creative Direction) Miriam Preissinger (Creative Direction)
Jörn Welle (Creative Direction) Michael Fluhr (Graphic Design) Bastian Meyer (Programming) Christof Pohl (Programming) Christoph Fischer (Technical Direction) Chris Druecks (Text)