Corporate Sound Concept

Syngenta Group Audio Branding

Syngenta Group is a global provider of agricultural science and technology in the field of seeds and crop protection, based in Switzerland. As the leaf shapes in the group’s logo reflect the four seasons, a soundtrack for every season was created for the brand sound, resulting in a four-piece suite. It combines modern and traditional instruments with real sounds from nature to form a lively dialogue and to convey the brand’s worldwide collaborative approach. Moreover, a memorable melodious hook, a rising four-note leitmotif, was developed and is utilised throughout the audio branding and forms the main element of the sound logo.

Red Dot

Credits

Client:

Syngenta Group, Basel, Switzerland
Design:

why do birds GmbH, Berlin, Germany
Project Team:

Syngenta Group: David Williams (Corporate Identity and Governance Manager) Sven Fritzsche (Head Brand Partnerships and Digital)

why do birds: Prof. Sebastian Waschulewski (Creative Direction) Alexander Wodrich (Managing Director) Johannes Lehniger (Music/Sound Design) Holger Schuhmann (Music/Sound Design)

Pacific Entertainment Media: Tess Veltmann (Account Director) Joe Hugger (Managing Director) GLOBEONE AG: Carina Hauswald (Managing Partner) Natalia Lesinska (Senior Consultant)