Promotion

SKY SQREENING

This out-of-home campaign approached the target group while they were travelling, capturing their curiosity. The promotion for Sky Go, an exclusive live football app, broadcasted the Sky exclusive Champions League top match between Real Madrid and Schalke 04 live to public digital OOH screens all over Germany. It was encoded with an innovative real-time QR code, which let viewers see only a part of the exclusive live match, creating the urge to see more. A scan of the QR code directed users to a mobile website simulating the Sky Go experience.

Red Dot

Credits

Client:

Sky Deutschland Fernsehen GmbH & Co. KG, Unterföhring
Senior Manager Brand Communication:

Anja Simon, Benno Unterforsthuber
Design:

serviceplan/plan.net, Munich
Chief Creative Officer:

Alexander Schill
Executive Creative Direction:

Matthias Harbeck
Creative Direction:

Franz Roeppischer, Lorenz Langgartner
Art Direction:

Damian Sturm, Nicolas Klein
Copywriting:

Florian Daldrup
Account Supervision:

Katrin Eberbach, Florian Franz
Media Planning:

Lukas Pachoinig
Technical Project Management:

Marit Herrmann, Nerdindustries, Hamburg
Digital Commerce / Brand Communication:

Niels Verhaag, hmmh multimediahaus AG, Bremen